The W. A. Franke College of Business - Northern Arizona University

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Lisa Rojas Bacus,* 1986 B.S.B.A. cum laude in management, B.A. in Spanish. Ms. Bacus earned her dual degree while working as an interpreter for the law offices of Aspey, Watkins & Diesel. She also holds an M.B.A. from Duke University, Fuqua School of Business. Ms. Bacus is vice president of marketing at American Family Insurance Group in Madison, Wisconsin. She previous served as director of global marketing strategy with Ford Motor Company (Detroit) and director of marketing for Ford of Mexico (Mexico City). She has been the recipient of a number of professional awards and honors, including Ford’s Zone Manager of the Year and is a member of the CBA Alumni & Faculty Hall of Fame.