Northern Arizona University

Marketing Program Of Study

FCB Office of Academic Services (928)523-5232

Marketing is an ever changing and exciting field with flexibility for a variety of careers.

Marketing Faculty will help you identify a program of study that best matches your interests.

Marketing Snapshots...

• Sales need boosting. Which sports stars should Reebok hire to promote the new product line?
• Consumers and technology are changing. Sporting goods buyers need to determine which mountain bikes will be "hot" next season.
• Market research shows people in the U.S. generally move to the right when entering a store. What item says "buy me" first?
• I've finally opened my own pet store. With my limited budget, how should I promote the store to let customers know I'm here?
• Ford's manager for international markets wonders how advertising to Brazilian customers for the Explorer will differ from advertising to US customers..
• Harvest Farms needs to identify efficient transportation routes so their produce arrives in health-food stores without spoilage.
• Landsend.com is evaluating their online "try on" feature on their website. Is the feature making any difference in sales?

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