Educational Background:
Ph.D, Oklahoma State University
MS, Oklahoma State University
BS, Northern Arizona University
Courses Usually Taught:
MKT 334 Consumer Behavior
MKT 436 Services Marketing
MKT 438 Promotional Strategy
Employment History:
Professor, Northern Arizona University
Graduate Teaching Associate In Marketing , Oklahoma State University
Graduate Assistant in Fashion Merchandising, Oklahoma State University
Area(s) of Emphasis:
Consumer Behavior
Marketing Communications
Service Organizations
Research Work:
Relationship Marketing
Services Marketing
Marketing Education
Professional Organizations:
Marketing Education Review Board
Publications:
Articles published in various journals such as: Journal of Internet Commerce, Journal of Professional Services Marketing, Journal of Consumer Marketing, Journal of Customer Service in Marketing and Management, Marketing Education Review, Journal of Services Marketing,Journal of Marketing Channels, Journal of Health Care Marketing,Health Marketing Quarterly,Case Research Journal and Journal of Accounting Education
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