Northern Arizona University Collegiate American Marketing Association Chapter
The AMA at NAU is a diverse collegiate and professional membership that allows students to gain valuable contacts and information necessary to make an easier transition to a successful career. Our members meet hands-on with insightful marketing professionals who discuss marketing topics that affect students and offer us opportunities and challenges to participate in various events to apply what we learn from classes to a real-world situation.
So, whether you're a freshman or a graduating senior, you'll get something out of AMA!
Use the links at the left to navigate through the site and find out more about us.
Knowledge @ W.P. Carey
A smart customer service employee knows there is a fine line between a pleasant, efficient discussion of the customer's needs leading to the discovery that she would be better served with the company's upgraded service ... and an exchange resulting in that same customer canceling her service, slamming down the phone in frustration. In either case, the result depends largely on the qualities of the individual employee. But how many companies realize the value in acquiring and retaining a top-flight front line of service employees? A marketing professor at the W. P. Carey School of Business and her colleagues believe that successful companies do more than come up with a strategy to provide customized customer service -- they know it is the employees on the front line who have to implement that strategy.
http://knowledge.wpcarey.asu.edu/article/1215
Knowledge @ W.P. Carey
Since 1980, the proportion of overweight U.S. children ages 6 to 11 has more than doubled, according to the Centers for Disease Control. Childhood obesity doesn't stop at our nation's borders; it's a global trend. The usual suspects -- poor eating habits, lack of exercise, parental obesity, genetics, and even demographics all play a role -- but one controversial "x-factor" is emerging as a primary catalyst for the explosive growth of overweight children: television food advertising. Numerous studies at the W. P. Carey School of Business and around the world have found a link between the number of TV commercials children watch and the amount and type of food children consume.
http://knowledge.wpcarey.asu.edu/article/1213
It is no longer enough for businesses to provide customers with what they need. The savviest are offering "experience-centric service." By continually focusing on and refining the shopping or service experience, companies build a dollar-producing bond with customers that goes beyond mere product satisfaction to actual anticipation, according to Aleda Roth, a supply chain management professor at the W. P. Carey School of Business. Roth proposes that the same experience-centric approach that brings customers back again can also succeed in expanding their consumption and satisfaction, and ultimately, the company's revenue. "I'm interested in how a company can actually design their customers' experience, and in doing so, make a huge difference in profitability," Roth says.
http://knowledge.wpcarey.asu.edu/article/1201